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+introduction
+  single-sentence description
+    do not start with 'awk/sed/grep'
+  more than one tool
+    format-conversion
+      e.g. csv/json
+    data manipulation
+      e.g. '$z = $x + $y'
+    pre/post-processing -- really a 'helper tool'
+    also i want to do things just direclty in it
+      so i didn't want to pop out to R just to compute that 'one last thing'; hence covar/linreg/etc
+    verbs vs programming language (domain-specific language)
+      low-keystroking vs flexibility
+      things one way can be done the other
+    sysadm vs datasci vs etc
+getting started
+  download/install
+  sample data files w/ 'click here' or copy/paste
+    colored-shapes.csv
+  format-conversion by example
+  data-manipulation by example: cut/sort for example
+  DSL by example: keep it easy
+  ... mention repl not very first thing ...
+verbs more
+  top-list (keep the exhaustive list separate)
+DSL more
+  several examples ...
+  records
+  local-vars
+    scopes incl inside-if
+  oosvars and begin/end
+  number semantics
+    one of miller's happy spots :)
+  arithmetic
+    xref to full details
+    for here just keep it about pythonic div/mod etc
+  absent/null ...